TAIPEI, Taiwan, May 31, 2017 /PRNewswire/ — Asia-based Venture Studio, Nogle unveiled a 3D real-time virtual styling solution at Innovex, the largest exhibition in Asia for innovative startups, organized by Computex. The CEO and Founder of Nogle, Jonathan Leong commented “We’re thrilled to participate in Innovex, to bring this innovative shopping experience to more consumers and e-commerce retailers. We believe that the evolving reliance on technology in our everyday lives will definitely ignite a transformation that is redefining the fashion industry. Style.me offers an engaging, personalized and interactive shopping experience, which is key to for all players in the industry to get ahead of the curve.”
As a tech partner, Nogle incubates Style.me to build the patented 3D rendering and deformation technology and penetrate US and Asian markets through its vast industry connections and funding. Jonathan emphasized that “As a Venture Studio, Nogle is committed to partner with entrepreneurs and startups to build the next big thing. It is an inevitable trend for traditional fashion brands to embark on their digital journeys, and Nogle is excited to be part of the stories. Style.me will enable a quantum leap for e-fashion retailers, and Nogle is keen to accelerate its market penetration.”
Style.me is a virtual styling solution to enrich e-commerce platforms by delivering a new way for shoppers to try on clothes, create new looks and share on social media. The solution allows users to create a 360-degree avatar of themselves and virtually try on a clothing whilst shopping online. After entering a few simple measurements – height, weight, hips, waist and bra size – shoppers can generate an avatar with their body measurements to try on garments and find the best fit. Shoppers are able to personalize their avatar by adjusting their body measurements, skin tone, hair colors, and shoe selection.
Chairman of IBrands Global, Marc Garson commented, “Customer delight is a huge focus for the fashion industry and we believe Style.me will be an important element of consumers shopping experience, enabling brands to be part of everyday life for women.”Marc Garson is an experienced entrepreneur with businesses in the apparel and entertainment industries. Throughout his 30+ year career, Marc Garson has owned, licensed and brought to the US market numerous brands, including Superdry, Kitson, Harley Davidson, and Kookai.
Rufus Parkinson, COO of Style.me, who joined the team from the luxury sector, emphasized that “Style.me shares my value on the future of fashion retail. I look forward to seeing the positive impact Style.me has as it appeals to all consumers purchasing clothes online. Style.me can deliver significant benefits to e-commerce retailers by driving up conversions, improving consumer engagement & reducing returns.”
Alongside delivering an engaging and truly personalized digital experience online, Style.me allows brands to better understand their shoppers. Whether it’s the body sizes, styling preferences, or garment choices, Style.me creates the opportunity to deliver an unparalleled set of customer data to help marketers to make data-informed decisions – from superior fitting and apparel design to making more garments their consumers want to wear.
Chairman of IBrands Global, Marc Garson, said: “The unique data sets that Style.me offers is something we are very curious to explore. We are dedicated to giving our customers the most engaging and personalized experience possible, and Style.me is at the heart of this. Style.me gives us a better understanding of the size and shape of our shoppers, we can now personalize our communications to them and tailor garments better to their body shapes.”
For more detailed introduction about Style.me, please visit the following Video: https://vimeo.com/219048372